The Perks of Presenting: What’s In It for Me?
We’ve just announced the dates for the 2012 AppForum – January 23-25 at the Tropicana in Las Vegas. Woo Hoo! Now it’s time to start building our team of speakers. Unlike other conferences, we look for...
View ArticleBest Practice Award Winners for 2012!
Congratulations to all of the 2012 winners for their outstanding results with digital printing and 1:1 direct marketing campaigns. We’re looking forward to hearing the details of their programs, which...
View Articlelocr maps: Easy Product for Adding Personalized Maps to Cross-Media Campaigns
Personalized maps are nothing new. But now that they are actually EASY – well, that does change things. We’ve been looking at a new product from locr maps that promises to take personalized maps...
View ArticleThe Perks of Presenting: What’s In It for Me?
We’ve just announced the dates for the 2012 AppForum – January 23-25 at the Tropicana in Las Vegas. Woo Hoo! Now it’s time to start building our team of speakers. Unlike other conferences, we look for...
View ArticleBest Practice Award Winners for 2012!
Congratulations to all of the 2012 winners for their outstanding results with digital printing and 1:1 direct marketing campaigns. We’re looking forward to hearing the details of their programs, which...
View Articlelocr maps: Easy Product for Adding Personalized Maps to Cross-Media Campaigns
Personalized maps are nothing new. But now that they are actually EASY – well, that does change things. We’ve been looking at a new product from locr maps that promises to take personalized maps...
View ArticleWhy you Want your Customer to be Uncomfortable
Making your customer uncomfortable seems completely counter-intuitive. When you have that first meeting with a prospect don’t you want them to be relaxed, happy and totally at ease? After all you want...
View ArticleNew Content-driven PODi Website Keeps You Up to Date
Go to www.podi.org today and you’ll see some major changes. It’s gone from a static, generic page to an up-to-the-minute content-driven design highlighting the latest, relevant PODi materials based...
View ArticleBeyond the Hype – An Interview with Someone Actually DOING 3D Printing
I had the opportunity to talk with Jim Corliss, Owner of Braintree Printing about his experiences as a printer getting into the 3D printing business. Jim has nearly a year of experience in marketing,...
View ArticleThe Impact of a Truly Personal Story
In a Foundry peer group meeting a PODi member shared how telling a personal story drove significantly more interest in her company than a standard sales pitch. This owner belongs to a Women’s Chamber...
View ArticleSelling inbound marketing services
A recent PODi webinar focused on selling inbound marketing services. Inbound marketing focuses on having quality content that aligns with the customer needs in all the appropriate channels. Why is this...
View ArticleTips for Selling to Non-Profits
Non-profits are a key vertical market for many service providers, where integrated marketing campaigns are often a strategic part of fundraising strategies. According to the 2013 Blackbaud Charitable...
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